We analyzed a number of Google search results on both desktop and mobile and we found out that there is a difference in the meta description length on desktop and mobile. What is the ideal length of a meta description on Google? Here is how it looks if you view the HTML of the page: Here is an example of a meta description in Google search results: Meta Description Example The meta description tag is hidden on the page so normal users cannot see it while browsing a webpage but search engine crawlers can read the value and might use it for creating the search snippets. The meta description is text that describes a page and it is usually shown as a snippet in the search results. We had the same questions and that’s why we decided to run a small study and find out the answers.Īs you will read below, the typical advice “the optimum length of a meta description is 160 around characters” doesn’t always apply, especially when optimizing your meta tags for mobile.įor those of you that don’t know what a meta description is, here is a quick introduction and then we’ll go straight to the findings of the study. What should I write in the meta description so that it gets more clicks?.What about other search engines like Bing, how do they handle meta descriptions?.
Is there a difference in meta description length between desktop and mobile?.How many characters should I write so that it looks good on Google?.It’s a great opportunity to ‘advertise’ your page in the search results, attract clicks to your snippet and traffic to your website.īut sometimes it gets confusing, especially when it comes to the ideal length of the meta description tag.Īs you work in optimizing your meta tags, you’ll come up with questions like: What you write in the meta description tag is very important.
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