In 1989 Corona created a soon-to-be best-seller, Corona Light. 33 years later, Corona began offering their lager in cans as well as bottles, a massive expansion for the company. Because of this, the Corona brand exploded in popularity, and black markets mainly in New York, Colorado, and Denver were drowning in success. Later on, in 1976, Grupo Modelo took advantage of an opportunity their northern brother, the U.S. In the end, Grupo Modelo’s aggressive advertising caused the decline of Pulque’s success, and an everlasting increase in Corona’s, resulting in the population declaring Corona as the Mexican beer. In 1937, Grupo Modelo began pouring more resources into the marketing of the beer, naming Corona Extra a fine quality brew to gain advantage and stand out from its rival beer in Mexico named, “Pulque”, which was a Mexican-indigenous beverage. One decade after the original brew, a variant of Corona named, “Corona Extra” earned itself the name of one of Mexico’s best-selling beers, mostly due to the marketing strategy of combining the beer and a tropical beach. In the end, Grupo Modelo ended up using clear, transparent bottles, in which the unique shape of the bottle has become an ever-growing legendary symbol for the brand.
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The year after the establishment of Corona, Grupo Modelo was debating on how to store Corna, in which they considered using “dark-coloured bottles to preserve and improve the beer’s flavor”.
Corona’s first original brew is of German origin, as German immigrants made up the majority of brewers at the time. Retrieved February 3, 2022, from Ĭorona was first established in 1925, just 7 years after the end of The Great War, at the “Cervecería Modelo” (Grupo Modelo) company in Mexico City, Mexico, to celebrate their 10th anniversary (Craft Beer & Brewing 2022). Corona has created its identity by associating itself with a calm, tropical, white powder beach through its advertisements, allowing you to really feel like you’re able to sit back and relax with an ice-cold Corona.
Corona was crowned the “world’s most valuable beer brand”, and has achieved so by using a classic recipe of the “finest water, malted barley, hops, corn, and yeast, and is especially known for its pils malt, and maize, which yields the smoothest beer within the industry (BakersPlus 2022). 1 best-selling Mexican and imported beer in the U.S.A. Corona got its name and brand logo from the Cathedral of Our Lady of Guadalupe in the city of Puerto Vallarta, inspired by the “Corona” (crown) that she wore (Craft Beer & Brewing 2022). (Wikipedia 2008) Corona is known for usually being served with a wedge of lime or lemon in the bottle for extra flavor, as well as its distinctive glass bottle with its iconic crowned logo. The Mexican lager known as “Corona”, is a variation of beer that is brewed all across Mexico by its largest brewer Grupo Modelo, owned by Belgian company Anheuser-Busch InBev, and is exported to over 150 countries worldwide.
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