“We started operations in 2011, with a Middle East-inspired brand namely Damasca located at Souk Waqif. “The strength of the group comes with its core values, as showcased in our homegrown brands which are highly respected in the market,” says Naveed Dowlatshahi, Group CEO of Aura Group. Power International Holding is recognised as one of the largest privately-owned conglomerates in the Middle East.īut while Aura Group’s parent company is impressive, Aura Group’s own portfolio is equally prestigious. There is also the Assets Group, which deals with real estate and hotels, while Aura covers hospitality and entertainment. UCC Holding acts as a general contracting company which ranks number one in the Arab world and Africa and 105 globally in the latest Engineering New Record (ENR) for 2022.
Pulling back from those divisions, the Aura Group itself is part of Power International Holding, with five major business sectors operating under that group. This division’s portfolio includes over 90 restaurants, with 37 of these going live within the next two months. Aura’s brands have grown quickly and are already a frequent destination across many different segments due to the wide offering of options it provides. This division has a very strong presence in the food and beverage sector with a range of outlets operating at various upscale locations. The second division is Aura Hospitality, which includes the company’s restaurant division. It offers new concepts across various entertainment categories, combined with a unique ability to develop new and upcoming names and trends. This side of the business strives to provide thrilling and educational options for all age ranges. The first of those is Aura Entertainment, which runs family entertainment centres, edutainment centres, outdoor adventure parks, theme parks and gaming and trampoline parks. The company operates across two main divisions. With an enviable collection of brands and vast resources behind it, Aura Group is set to provide a comprehensive selection of dining experiences for Qatar’s World Cup.īased in Qatar, Aura Group is the largest hospitality and entertainment company in the country, operating in the mid-to-premium segment.
0 kommentar(er)
